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Sun International remains committed to improving its SunBet product after the product produced strong H1 earnings for the wider online business.

The operator yesterday reported that Rrvenue from SunBet surged 35.5% year-on-year to R1.18 billion ($73.6 million) across H1, outpacing the 19% overall growth of South Africa’s online market during the period.

Online growth drove Sun International’s group income up 7.4% to R6.58 billion during H1 when excluding the Table Bay Hotel (TBH), which the company is running under a management agreement with IHG.

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As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.

With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.

“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.