40 King

About 40 King

Over the course of the campaign’s lifetime, various sectors and subsectors of the industry have been highlighted and the sheer diversity of talent has shone through, year after year. We have had the pleasure of delving into the careers and aspirations of our previous winners, and learned a lot about the make up of the sector along the way.

From recruitment to regulation, cybersecurity, tribal gaming, affiliates, gambling law, C-suite leaders and everything else in between, the campaign has shown that where roles, companies and backgrounds differ, many of the women we have honoured share a united drive to improve diversity within the sector.

This year sees the return of the majority of our judging panel for either the first, second or third consecutive year! Their confidence in the campaign, and how it’s run is a real testament to Most Influential Women, and how highly it is regarded across the sector, particularly as these types of lists and rankings gain popularity across industry media.

About 40 King

Sun International CEO Ulrik Bengtsson noted SunBet’s revenue growth of 35.5% outpaced the 19% South African online market’s overall growth of 19% during the period,

SunBet’s growth was supported by a 32.3% rise in active player days, while first-time depositors also increased 17.5%.

It has also been backed by the rollout of proprietary in-house technology within the SunBet tech stack, prompting the launch of a new user interface in South Africa and Botswana.

What is 40 King?

“The government made clear in February that it would bring in a ban and it should do so immediately,” said Entain CEO Stella David, noting that clubs entering new agreements had already been warned. “Inconvenience is not an excuse for inaction.”

Entain cited third-party analysis forecasting that bets placed by UK consumers with unlicensed operators could skyrocket from £17 billion ($22.8 billion) in 2025 to more than £33 billion ($44.2 billion) by 2028 if left unchecked.

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